TED Talks Pre-roll
In 2012 I was tasked with creating a new pre-roll video for TED Talks. TED Talk views had just crossed the one billion mark and we so were inspired by the question, How do you visualize the idea of a small, single talk on the TED platform releasing an exponential impact?
The piece had to be abstract enough to stay relevant to TED's broad range of topics but specific enough to spark a sense of anticipation, uplift, and drama in the lead up to each video. Also, it had be timeless enough to serve as the TED Talk introduction for at least four years.
We collaborated with PsyOp who delivered outstanding work despite a microscopic budget.