michael glass

In 2012 I was tasked with creating a new pre-roll video for TED Talks. TED Talk views had just crossed the one billion mark and we were inspired by the question: How do you visualize the concept of a single idea on the TED platform having an exponential impact?  

The piece had to be abstract enough to stay relevant to TED's broad range of topics but specific enough to spark a sense of anticipation and drama in the seconds before each video. Also, it had to be timeless enough to serve as the TED Talk introduction for at least four years. 

We collaborated with PsyOp who delivered outstanding work despite a microscopic budget.